Fix the Leaks. Amplify Your Story.
Most companies don't have one big problem—they have small leaks across the story, and a lot of wasted spend underneath. I fix both.
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Most companies don't have one big problem.
They have small leaks across the story, and a lot of wasted spend underneath.
I fix both.
The STORY Framework
A diagnostic approach that maps what prospects feel to what your business actually needs to deliver.
S
Signal
What Prospects Feel
"We're out there, but the right people don't really notice us."
What We Deliver
Stronger market signal → better-fit inbound leads, higher conversion rates, and less wasted ad spend.
T
Tension
What Prospects Feel
"Sales feels slow and harder than it should."
What We Deliver
Activated urgency → shorter sales cycles, faster deal velocity, and more closed deals per rep.
O
Opportunity
What Prospects Feel
"We know we're better than how we're perceived."
What We Deliver
Clear value advantage → higher margins per sale, less discounting, and stronger pricing power.
R
Resolution
What Prospects Feel
"Interested buyers still hesitate or keep comparing."
What We Deliver
Decision clarity → higher close rates, fewer stalled deals, and more closed-won revenue.
Y
Yield
What Prospects Feel
"We spend a lot on marketing, agencies, and tools — but ROI is unclear."
What We Deliver
Higher yield per dollar → eliminated agency and tool waste, lower cost of growth, and more revenue with less spend.